Amitiza:
Driving Clinical Messaging to Meet
Core Strategy and Positioning
Amitiza provided a new MOA and several advanced clinical attributes. After market research, we created a managed care launch kit that resonated with our customers. It contained both PowerPoint and written materials. Key flashcards discussed marketing points with Medicare, Guidelines, Prevalence and Safety.
Objectives:
- Drive formulary access post launch
- Equip Account Managers with multiple clinical materials to customize for client presentations
- Communicate Amitiza is a cost effective treatment option