Case Studies

• Amitiza: Delivering Clinical Messaging to Meet Strategy and Positioning
• Actos: Creating a Body of Evidence
• Community Payer Advocate Mapping: Identifying Advocates to Drive Access
• Medical Directors Summit: Determining your “Value” in Medical Management
• Account Manager Training: Maximizing Your Resources
• Managed Care Publications: Spreading the Word to P&T Decision Makers
• Xopenex: Creating the “Value” Equation for Medicaid Payors
• Orencia: Translating Billing, Coding and Distribution