Managed Care Publications:
Driving Awareness to P&T Decision Makers
Radical Group believes publishing can be a core component of product strategic planning. We have expertise in publication planning and executing articles and supplements with key specialty and managed care opinion leaders. Our articles integrate with core strategies and have been used both pre and post launch.
Objectives:
- Extend reach and frequency of core managed care messaging
- Create peer reviewed articles to offer to clinical pharmacists
- Ensure Managed Market P&T decision makers know the need for new treatment options