RADical
Reimbursement. Access. Disease Specific Solutions.
RADical Group offers manufacturers of high-science healthcare products strategic guidance and practical solutions designed to maximize managed markets access and reimbursement:
- Integrating reimbursement strategy into product development and business planning
- Preconditioning managed markets decision makers to embrace your product and its unique value proposition
- Positioning your product to respond to changing Medicare, Medicaid and commercial health plan benefit designs
RADical Group builds brands through creative strategic programming, proven delivery tactics, and thoughtful execution and training that can propel your product past managed markets obstacles and build strong customer relationships.
- Managed Care Strategy
- Managed Care Tactical Execution
- Managed Care Training
- Radical Group's e-Learning Series
Managed Care Strategy
From examining the current payer marketplace to evaluating policy trends and performing clinical and economic message testing, RADical Group maps out the overall reimbursement landscape for your product, identifying key external factors and opportunities as well as potential gaps and obstacles to success.
Core competencies:
- Managed Markets Market Research
- Competitive intelligence
- Influence mapping
- Pricing and contracting analysis
- Quantitative, qualitative, and situational analysis
- Segmentation
- Managed markets branding
- Pharmacoeconomic models
- Message development and testing
- Advisory boards
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Managed Care Tactical Execution
RADical Group's team aligns tactical execution with strategic imperatives, combining high design and high science to develop clinical presentations, educational programming, and other communication tools that convey your value message to government and commercial payers and guide the decision making process.
Core competencies:
- Messaging alignment with brand strategy
- Publication planning
- Journal articles and supplements
- Clinical compendium
- Value proposition
- Slide presentation
- Body of evidence
- Reprint carrier
- Consensus panel
- Coding and reimbursement guide
- Disease education
- AMCP dossiers
- Product monographs
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Managed Markets Training
Managed Markets and Reimbursement Training Programs
Managed markets marketing tools are only as good as the training behind them. RADical Group backs every strategic communication device with intensive training on how and when to use it most effectively. By educating your account managers on the strategy, messaging and positioning behind the programming, we ensure you receive the full value of your managed markets investment.
Core competencies:
- One-on-one and group training
- User training guides
- Web-based training
- Playbooks
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Radical Group's e-Learning Series
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In today’s complex healthcare environment selling a medical product is more than just discussing a product's clinical features. In many cases, reimbursement and access becomes a critical component of a sales call. That dialogue requires your sales representatives to have a solid understanding of the business of healthcare. RADical Group's (RG) e-Learning series educate your sales force on how to communicate both the clinical and economic value of your products. All of our lessons are powered by RG's Learning Management System (LMS), developed specifically to bring interactive e-Learning solutions to medical product manufacturers. |
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The Radical Group's e-Learning System allows for flexibility
- On-line modules
- Automatic testing of knowledge of each module
- Result of testing sent automatically to management
- Managed Care Resource Center with key vocabulary and key website to visit
- On-site training for sales managers
- Updates each year on content and changes in reimbursement environment.